UPhilip Morris ujonge ukuvuselela intengiso eJapan ngecuba elingabizi kakhulu

I-TOKYO (iReuters) - UPhilip Morris International Inc ngoLwesibini uqalise inguqu ephantsi "yokushisa ayitshisi" imveliso ye-IQOS yaseJapan ngenzame yokuvuselela ukuthengisa kunye nokuphepha ukhuphiswano kwezinye iindlela zendabuko zecuba.
Ekubeni i-e-cigarettes eqhelekileyo equkethe i-nicotine liquid ivinjelwe ngokufanelekileyo eJapan, ilizwe liye laba yimarike enkulu yeemveliso "zokufudumeza okungatshisi" (HNB), ezinomsi omncinci kunye nevumba kune-cigarettes yendabuko.
Umenzi wecuba waseMarlboro uPhilip Morris wayengowokuqala ukuthengisa iimveliso ezinqanda amadangatye eJapan ngo-2014, kodwa emva kokunyuka kokuqala kwentengiso kunyaka ophelileyo kunye nokhuphiswano oluvela eBritish American Tobacco kunye neJapan Tobacco, ukukhula kwesabelo sentengiso kuye kwamiswa kwiindawo zamva nje...
I-CEO kaPhilip Morris u-Andrey Calanzopoulos uxelele iintatheli ngoLwesibini ukuba oko kwasungulwa i-IQOS eJapan, "Kucacile ukuba ukuthengiswa kwe-IQOS kuye kwacotha."
Kodwa wathi ukuba ukhetho olwandisiweyo lwenza ukuba imveliso ithandeke ngakumbi kubathengi, ngoko ukwanda kokhuphiswano ekuhambeni kwexesha akuyiyo into embi.
Iqoqo elitsha elithi "HEETS", elixabisa i-470 yen (i-$ 4.18) ngepakethi, liya kufumaneka ngoLwesibili, wathi.Oku kunexabiso eliphantsi kunePhilip Morris HeatSticks yangoku, ezizibhanti zecuba zezixhobo ze-IQOS, ezixabisa i-500 yen ngepakethi.
Kuyabiza ngokucacileyo ukuba abanye abantu bachithe i-yen engama-30 eyongezelelweyo ngosuku, i-yen engama-40 eyongezelelweyo,” uCalanzopoulos uxelele iReuters kudliwanondlebe olwahlukileyo.
Phakathi kuNovemba, inkampani iya kukhupha iinguqulelo eziphuculweyo ze-IQOS 3 kunye ne-IQOS 3 MULTI izixhobo.Iinguqulelo ezikhoyo ziya kuqhubeka zifumaneka ngamaxabiso angoku.
Kutshanje, i-IQOS yathumela ukukhula okubuthathaka kunoko bekulindelwe emva kokuba uPhilip Morris, eyona nkampani inkulu yecuba edwelisiweyo emhlabeni, yaba yinkokeli yehlabathi ekufudumezeni okungatshisiyo.
UPhilip Morris uthe i-IQOS ibamba i-15.5% yemarike yecuba epheleleyo yaseJapan, kubandakanywa nemidiza yendabuko, kodwa eso sabelo semarike sizinzile.
"Ndicinga ukuba ukucotha kulo naluphi na udidi kuyindalo," utshilo uCalanzopoulos."Sinabalandeli bangaphambili kunye nabantu ababambelele ngakumbi."
UFilipu Morris uye wafaka isicelo sokuthengisa i-IQOS kunye ne-FDA, evumela inkampani ukuba iyithengise egameni lokunciphisa umngcipheko.
UPhilip Morris wagxothwa kwi-Altria Group Inc. phantse kwiminyaka elishumi eyadlulayo kwaye i-Altria iya kurhweba nge-IQOS e-United States.
UCalantzopoulos uthe ilayisensi yokuthengisa ilindeleke ekupheleni konyaka kwaye i-Altria "ilungele ukuqaliswa".
Ingxelo kaDisemba yeReuters ibonise ukusilela kuqeqesho kunye namava abanye babaphandi abaphambili kwiilingo zekliniki zePhilip Morris ezifakwe kwi-FDA.
UPhilip Morris wafumana ingqalelo ngoMvulo emva kokuqhuba iphephandaba elinamaphepha amane ebongoza abantu abatshayayo ukuba bayeke.