Isigebenga secuba sehlabathi sisenezicwangciso zengozi, kubandakanywa ukuhambisa imveliso e-US
U-Philip Morris International (i-PM 1.17%) akazange ahlupheke ngenxa yokuvalwa kokungeniswa kwecuba eshushu i-IQOS ukuya e-US, njengoko iziphumo zekota yesine ye-cigarette zibonise ingeniso kunye neenzuzo zombini ezibetha ukulindela.
Intengiso ye-IQOS ifike kumanqanaba erekhodi kwenye indawo kwihlabathi liphela, kunye nokuthengiswa kwecuba lemveli kuzinzile ekwehliseni izithintelo ze-COVID-19, ekhokelela uPhilip Morris ukuba abonelele ngesikhokelo kakuhle ngaphambi koqikelelo lweWall Street.
Inkampani ye-cigarette iyaqhubeka nokugcina ukuzibophelela kwayo kwikamva elingenamsi apho i-cigarettes ye-elektroniki njenge-IQOS ingumthombo oyintloko wokuhanjiswa kwe-nicotine.Ngaphandle kokungazi ukuba iya kukwazi na ukoyisa umqobo omkhulu wokuvalwa kokungeniswa kwe-IQOS, i-CEO uJacek Olczak uthe: “Singena ku-2022 sineziseko ezomeleleyo, ezixhaswa yi-IQOS, kunye nolutsha olunomdla wokuza kwipotfoliyo yethu ebanzi engenamsi. ."
Ukukhupha ithuba elikhulu lemarike
Ingeniso yekota yesine ye-8.1 yeebhiliyoni zeedola yayinyuke nge-8.9% ukusuka kulo nyaka uphelileyo, okanye i-8.4% ngokuhlengahlengiswa, njengoko umthamo we-IQOS wokuthumela unyuke nge-17% ukuya kwi-25.4 yeebhiliyoni zeeyunithi kunye nokuthunyelwa kwecuba elivuthayo kwenyuka nge-2.4% ukusuka kwixesha lonyaka odlulileyo (Isigigaba seNkampani Idatha enikezwe yiWall Street Horizon).
Ngaphandle kwenzuzo yemarike yase-US, isabelo semarike ye-IQOS senyuke ipesenti enye kwi-7.1%.
Isixhobo secuba esishushu savalwa ukuba singangeniswa e-US emva kokuba i-British American Tobacco (i-BTI -0.14%) imangalele uPhilip Morris phambi kwe-US International Trade Commission, eyavuma ukuba i-IQOS iphule amalungelo obunikazi baseBrithani.
UFilipu Morris wayenesivumelwano kunye no-Altria ( MO 0.63%) ukuthengisa nokuthengisa i-IQOS e-US emva kokuba isixhobo sifumene imvume ye-US Food & Drug Administration, kodwa njengoko i-Altria yayicwangcisa ukukhutshwa kwesizwe kwesixhobo, i-ITC yazisa isibetho esibulalayo. kwezo zicwangciso.Nangona kuqhutywa izibheno zesi sigqibo, kuya kuthabatha iminyaka ngaphambi kokuba lo mba usonjululwe.
I-British American Tobacco ithi i-IQOS yophule amalungelo awodwa omenzi wechiza amabini eyawafumana xa yayithenga iReynolds American.Yahlawulisa ukuba isixhobo besisebenzisa inguqulelo yangaphambili yetekhnoloji yangoku eyiphuhlisele iblade yokufudumeza yesixhobo sayo seglo.Icwecwe lokufudumeza liqhekeza leceramic elifudumeza intonga yecuba kwaye lijonge ubushushu ukuze lingatshi.I-ITC yavuma kwaye yavala ukungenisa kwabo, okukhokelela uPhilip Morris ukuba acinge ngokufudusa ukwenziwa kwabo e-US
Imidiza iseyinkomo yemali
Ngenxa yokuba i-US ithathwa njengeyona ntengiso inkulu yeemveliso ezincitshisiweyo zomngcipheko njenge-IQOS, sisibetho esibi kubo bobabini uPhilip Morris kunye no-Altria ukuba abakwazi ukuthengiswa apha.I-Altria, ngokukodwa, ayinayo i-e-cigs yayo yokuthengisa, njengoko ivala imveliso yabo ngokulindela ukuthengisa i-IQOS.
Ngethamsanqa, iintengiso ziqala kwenye indawo.I-European Union ixhume i-35% ukuya kwi-7.8 yeebhiliyoni zeeyunithi, ngelixa iMpuma yeYurophu kunye nempuma ye-Asia kunye ne-Australia zinyuke ngokuthozama kwi-8% kunye ne-7%, ngokulandelanayo.
Sekunjalo, nangona i-IQOS ilikamva likaPhilip Morris, imidiza evuthayo iseyeyona generator yayo enkulu yemali.Apho yayinayo i-25.4 yeebhiliyoni zeeyunithi ze-IQOS ezithunyelwa kwikota, i-cigarettes yayiphindwe kathandathu kwiiyunithi ze-158 billion.
IMarlboro ihleli ilona phawu lwayo likhulu nayo, ithumela ngenqanawa ngokuphindwe kathathu kuneyona inkulu ilandelayo, iL&M.Ngaphezulu kwe-62 yeebhiliyoni zeeyunithi, iMarlboro ngokwayo inkulu ngokuphindwe nge-2.5 kunecandelo lecuba elishushu.
Usatshaya
UPhilip Morris uyazuza kubume becuba elikhobokisayo, eligcina abathengi balo bebuyela ngaphezulu nangona ixabiso lesiqhelo linyuka kaninzi ngonyaka.Lilonke inani labantu abatshayayo liyancipha ngokuthe ngcembe, kodwa intsalela ngundoqo walo yaye igcina inkampani yecuba inengeniso enzulu.
Sekunjalo, uPhilip Morris uyaqhubeka nokukhulisa ishishini lakhe elingenamsi kwaye uphawula ukuba abasebenzisi be-IQOS bebonke ekupheleni kwekota yesine bemi malunga ne-21.2 yezigidi, apho malunga nezigidi ze-15.3 ziye zatshintshela kwi-IQOS kwaye zayeka ngokupheleleyo ukutshaya.
Leyo yimpumelelo ephawulekayo, kwaye njengoko oorhulumente abaninzi beqonda inzuzo yokunciphisa umonakalo ovela kwi-e-cigs, uPhilip Morris usenalo ihlabathi elingenamsi elivulelekileyo kulo.
Eli nqaku limele uluvo lombhali, onokungavumelani nesikhundla "esisemthethweni" sengcebiso yenkonzo yokucebisa iprimiyamu yeMotley Fool.Siyimotley!Ukubuza ithisisi yotyalo-mali - nokuba yeyethu - isinceda sonke ukuba sicinge nzulu malunga notyalo-mali kwaye senze izigqibo ezisinceda sibe krelekrele, sonwabe ngakumbi, kwaye sisityebi.
Rich Duprey ungumnikazi Altria Group.I-Motley Fool icebisa iBritish American Tobacco.IMotley Fool inomgaqo-nkqubo wokuxela.
Ixesha lokuposa: Apr-29-2022